About Me

Writer of copy. Conceptual thinker. Cultivator of small humans. (And a puppy) I’m a minivan driving mama of 3, married to a sexy Brit, bringing 20+ years of advertising knowledge to the table. I’ve worked at some hot shops on a wide range of clients from concept to finish. I’ve also worked for brands internally. I’ve done pitches, fully integrated campaigns, social, branding, and just this past November, executed a full on Bat-Mitzvah par-tay for my 13-year-old baby girl. L’chaim.

I believe in old school advertising and the importance of building your brand. You must stand for something and have a point of view to make people care. Advertising works because it lives in our memory. It establishes preference and creates loyalty.

For fun I play with my puppy, listen to music and think about learning to play the guitar. I have a gazillion creative side projects that I’ve started but not finished.

If your brand needs bold, conceptual ideas, witty headlines, killer taglines, voice development, social content, a brand refresh or you’re just looking for an entertaining corporate video, let’s talk. Or at least email me, I’m a professional. And a grown up.